Founder, Marilyn N, started out as a makeup artist after graduating from London College of Fashion. She advanced into training roles with reputable MNCs, and notably trained and groomed Singapore Airlines cabin crew under her belt. Possessing over two decades of experience in beauty, she aims to champion mindful beauty through clean cosmetics.

Advocating foundation basics by introducing a 100% Talc-Free customised mineral powder, blended to suit every skin tone in between.

Individual Collective is now transforming faces, one base shade at a time. Think of it as your first step towards customise + mindful clean beauty; join us in advocating this change through the #ownyourshade movement.

Join the #ownyourshade movement because

you’ve tried everything

Leaving you helpless and confused. It’s time to own your face basics that is True-to-You, simplify your routine and never have to settle! No more guesswork. Be assured, we’re here to help.

you know beauty should be second skin

You know you’re beautiful and embracing of you. You prefer fuss-free, solutions-driven products that beautify and protect your skin, acting as a barrier to aggression, as opposed to layers of makeup that leaves you looking plastered, denying your skin the ability to breathe. You dream glass skin, skin that can breathe. Now, it can be a reality.


Instead of creating endless products for the sake of maximising profits, we’ve done the streamlining to what works. Invest in your #ownyourshade customisation journey. This empowers you to pick what you need and want for your skin health as well the kind of finishing that fits into your lifestyle. It’s never about us - it begins with you.

Read more about her story
in this unfiltered blog post here.