Heya! I’m the atypical beauty brand partner who prefers the mundane (but oh so important) aspect of the business. What gets me excited is trying out new beauty products from FMCG ones in my younger days to luxury and Singapore brands now.

In all aspects of life, we start off with the fundamentals. We got to learn to get our basics right for the fancy stuff to work. Customised face base to your exact shade? Clean beauty at that? Sold to be a part of entrepreneurship.

X Elliot