Clean Beauty
CUSTOMISE + MINDFUL BEAUTY
WHO WE ARE
Our name Individual Collective constantly reminds: to be a brand that resonates with your individuality; advocating a collective mindset about diversity, inclusivity and on how our choices create. Our logo gets personal, written by hand to strike a chord akin to our signature, exuding our personality.
We are here to
simplify beauty.
We create products to complement busy, fast paced lifestyles, using ingredients that support your skin's health. We say - less is more! Take charge of what you feed your skin with. You do you, leave the complexity to us.
You are unique and
your choices create.
We’re only human – a constant work-in-progress. Clean beauty ought to take cue from real people living real lives. Think of us in your collective; together rediscovering your individual vanity and lifestyle.
It begins here, #ownyourshade.
Inspired by true understanding of how natural beauty empowers each individual, let your customised makeup mirror that. Transforming faces, one beauty base at a time.
Join the #ownyourshade
movement because
you’ve tried everything
Leaving you helpless and confused. It’s time to own your face basics that is True-to-You, simplify your routine and never have to settle! No more guesswork. Be assured, we’re here to help.
you know beauty should be second skin
You know you’re beautiful and embracing of you. You prefer fuss-free, solutions-driven products that beautify and protect your skin, acting as a barrier to aggression, as opposed to layers of makeup that leaves you looking plastered, denying your skin the ability to breathe. You dream glass skin, skin that can breathe. Now, it can be a reality.
you know this is a game changer
Instead of creating endless products for the sake of maximising profits, we’ve done the streamlining to what works. Invest in your #ownyourshade customisation journey. This empowers you to pick what you need and want for your skin health as well the kind of finishing that fits into your lifestyle. It’s never about us - it begins with you.
Individual Collective: a space that champions your truest self.
CONSCIOUS
MINDFUL BEAUTY OUR POINT OF DIFFERENCE
“Conscious, mindful beauty” anchors our direction. In our formulations are Cosmetic Grade ingredients which comply with acceptance for use (cosmetics) in Australia, Asia, Canada, Europe, Japan, UK and USA. Beauty should be effortless!
All micas are not created equally - at Individual Collective, we select the safest quality for the mindful. Don't take our word for it, try it!
What are our minerals made of?
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Formulated from natural ingredients from mother earth.
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Iron oxides: These help match your skin type and achieve your perfect colour.
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Mica powders: These add glow and shimmer to foundations and concealers.
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Let’s Bust Some Myths: Is Talc bad for us?
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A controversial ingredient, talc, has been said to pose risks to human health. Individual Collective does not use it (ever!) and we want to shed light on why you may not want to either.
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What are our sunscreen made of?
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Zinc oxide: Acts as a natural sunscreen. Anti-inflammatory and is also an antioxidant.
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Titanium dioxide: Another natural sunscreen, this ingredient helps give skin a luminous look and covers imperfections. An anti-inflammatory, it may help soothe and calm irritated skin.
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Our mineral powders come with SPF 20 and our blushers SPF 15.
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What are our no nasties policy?
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No Talc
There is a suggestive relationship of talc being a carcinogen. Talc-Free makeup allows skin to breathe, not running the risk of clogged pores nor serious health concerns.
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No Parabens
These molecules are used as preservatives against contamination of cosmetic formulas. Paraben exposure can potentially affect natural hormone production or other aspects of the hormone system; hence it does not exist in our formulas.
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No Silicones
These molecules sit on the skin's surface, too large to penetrate pores so they act as a barrier, trapping dirt, sebum and makeup, which can result in clogged pores and breakouts.
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No Mineral Oil
This synthetic ingredient acts as a sealant. It has no nutritious benefit for the skin and since its molecules are too large to penetrate pores it can exacerbate breakouts for oily or acne-prone skin types.
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No Chemical Screens
Studies have shown that these sun protection ingredients can cause adverse reactions in the skin. Plus, their ability to penetrate pores could lead to more skin allergies overall.
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No Artificial Dyes
There is well-established research showing that these can be aggravating and sensitising to all skin types, with the potential to cause negative skin reactions.
CELEBRATING REAL WOMEN:
Meet our customers turned models for our Diversity Campaign. We met, our relationships are based on shared values, we belong to a tribe. They’re our ambassadors, hear their voices.
Diversity means to be open for new horizons, other cultures, exchange with different ethnic people, learn about new techniques, communicate with other languages, listen- respect -accept and live with your neighbour on our beautiful planet.
RACHEL
Diversity helps us break free from homogeneous thinking and teaches us to embrace differences that is innately present in any society. This is especially important today as we are more connected than ever. Be it through social media or at our workplace, we are confronted daily with differing viewpoints and personalities. We would not be able to benefit from new perspectives without embracing diversity.
AMANDA
Diversity is natural. The world is a much beautiful place because of the diversity we live in. With human race of different cultures, colours and personalities that unite us as one.
NURA
It is important to promote diversity because it brings us closer to being more accepting as a society. Recognising and acknowledging what makes us all so unique cultivates familiarity and diminishes misconceptions or prejudices that fuel discrimination.
KAYLA
Diversity generates ideas or perspectives that others may have not considered or been aware of making it very important in our modern world.
VIEONY
Diversity is important as it benefits the economy and the society as a whole from the unique strength of each individual regardless of gender, race, religion or origin.
