Individual Collective (noun): A medley of choices
that educe self-expression, evoking of collective belonging.
Treat your biggest organ the way it should be - with clean beauty.
Your beauty chemistry, it begins here. For every shade in between, there lies a unique subtle difference. Every skin is created uniquely! And that’s why we do what we do…Individuality matters.
We’re popping up!
Our Custom Beautè® Bar will be out to greet. Do check back to schedule an appointment with us
Asia's first bespoke Custom Beauté® Bar that aims to provide a tailor-made customised face base with a True-to-You skin finish that suits every skin tone. Blended in your semblance by our Custom Beauté® experts, we believe each individual has a unique shade thus no two makeup recipes are alike. Embark on this beauty chemistry journey...It begins here.
Read The Raves
I work in the insurance industry, and I work about 10 hours a day in the office and sometimes I do meet up with clients, so it is very important that my makeup is flawless and last the whole day. I do not have time to touch up and I am looking for something that simplifies my makeup routine. The customised powder blended so well, so smooth, much better than what I came in with before, and I decided to let them do my whole face. It feels light on my face, I do not feel greasy or cakey, or that my face makeup is going to crack, I love it."
Hui Wen S
"Hi! I came to Individual Collective to blend my customised powder, after chancing by the store. It has been a struggle finding a perfect shade suited to my skin tone. I face frustration trying to find the perfect shade as I have discoloration on my skin, and it is difficult to find for an exact powder with good coverage that blends to my skin colour is hopeless. Individual Collective really blended the powder exactly to my neck and helped with the correction of skin discoloration."
"I am looking for a foundation that is one step fuss free for my lifestyle as the mornings are very busy, so this is easy to put on. My powder was blended for my skin tone, it has a lightweight texture and provides coverage yet it still looks like me! I like this powder very much."
“I have frustration like not really sure if that tone really matches my skin and not sure who to ask or what kind of thing to look out for when looking for a powder. Finally, I could really understand what actually goes inside my powder and appreciate it being my bespoke blend!”
"Hi, I walked past Individual Collective and wanted to get a lip balm and started asking what are the powder shades displayed, and I got quite intrigued by the colours and the hands-on blending thing, and she shared more with me that it is Talc-Free and I got very interested in it, being all natural ingredients.
Being a fitness coach, and owning a gym nearby, I move around quite often and I perspire quite a bit, Challenges I have in the makeup industry is that, it is way too confusing going around and there's too many products in the market, and you have to look at the product ingredients list and be well-versed in it to know what you are actually purchasing. I like that the powder feels light on my skin. Given that it is natural and mineralised, when I look in the mirror after I've put it on, it blends in well with my neck colour, and that to me is very important because you wouldn't want to look very different with your face, neck and body colour. I have veins on my face and it covers it. I have sensitive skin, and redness, this powder colour corrects all these little imperfections. "
“I enjoy the process of blending for the loose powder, which colour for blending to my skin tone and to try it on. It’s a new experience for loose powder for myself."
"I am in the hospitality industry for many years, my job includes going out to meet customers and also within the hotel to entertain my clients, I am looking for a powder that can last me the whole day without much touch up and at the same time, not look like I have an oily face throughout the day."
Despite trying several different products, none of the colours were suitable for me, so I ended up leaving them unused. I saw country outside Japan doing this, hence I came over from Japan. This powder is extremely suitable for my skin, you would know just by looking at it."
"I came here searching for a face powder to wear at the gym and work out in that will not cause me any breakouts. I have really sensitive skin so I am looking for a powder that has natural ingredients that will not cause any breakouts.
I had people who blended it for me and chose the colour for me and customise it for me to suit my skin so I needn't figure out what the right shade is, and try it on my skin. The powder feels like I am not having anything on my skin. It is lightweight yet have coverage."